The Broadway Asia Company

The Broadway Asia Company, founded by Simone Genatt and Marc Routh, is a management, production, licensing and consultation company concentrated on performing arts projects between the United States, Europe and the Asia Pacific region. In the last five years, Broadway Asia has presented shows in more than 35 countries worldwide. It is the only foreign company to have successfully toured shows in 10 cities in China.

International productions include: The Producers and Hairspray in Japan and Korea; extensive Asian tours of The Sound of Music and West Side Story in China, Japan, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand and Hong Kong; worldwide productions of Cookin'; a 16 city Japanese tour of I Got Merman, as well as Movin' Out; Rent; Swing! and Big River in Japan; the Japanese and Korean presentations of Little Shop of Horrors and Smokey Joe 's Cafe; Stomp, Break! and Be by Mayumana in Korea; the Broadway revivals of Little Shop of Horrors by Alan Menken and Howard Ashman, and The Sound of Music starring Richard Chamberlain; the North American Tour of Vietnamese Water Puppets from Hanoi and Cookin' from Korea ; New York Express in China, Taiwan and Hong Kong and consulting with the United States Information Services (USIS) and various foreign governments and multinational corporations. Broadway Asia Company also specializes in creating Broadway investment and sponsorship strategies for multinational corporations.

Broadway Asia is the exclusive Asian representative for theatrical licensing for the Rodgers & Hammerstein Theater Library in China, Korea, Hong Kong, Macau, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

Select forthcoming productions include Legally Blonde, the musical on Broadway as a producer, and the Asian tours of the Tony Award winning Broadway musicals Hairspray, The King and I , 42nd Street, Peter Pan, and Cinderella starring Lea Salonga in the capacity of booking agency.

The Broadway Asia Company, founded by Simone Genatt and Marc Routh, is a management, production, licensing and consulting company concentrated on performing arts projects between the United States, Europe and the Asia Pacific region. In the last five years, Broadway Asia has presented shows in over 25 countries worldwide.

The partners of Broadway Asia have jointly produced and managed over 100 productions in New York, and have toured extensively through Asia, the United States and Europe. Their shows have been awarded 31 Tony Awards, 27 Drama Desk Awards, 20 Outer Critics Awards, 4 Grammy Awards and 2 Pulitzer Prizes.

Current Broadway productions include: Hairspray, The Producers, and Sweeney Todd, as well as Stomp Off-Broadway.

In New York and the United States; touring and past productions include The Sound of Music starring Richard Chamberlain; the North American Tours of The Vietnamese Water Puppets from Hanoi, The Sound of Music and Little Shop of Horrors.

International productions include: a region-wide tour of Asia of The Sound of Music; Japanese presentations of The Producers, Swing! and Big River, productions of Cookin’ in Asia, Europe and North America, a 16-city Japanese tour of I Got Merman; Smokey Joe’s Café, Stomp and Break in Japan and Korea, Mayumana in Korea and New York Express in Taiwan and Hong Kong. Broadway Asia also produced Cookin’ and Around the World in a Bad Mood - Confessions of a Flight Attendant at the prestigious Edinburgh Fringe Festival.
Broadway Asia specializes in creating Broadway investment and sponsorship strategies for significant multinational corporations.
In 2004, Broadway Asia productions garnered awards for the Society of Chinese Performers’ Ten Great Performances of China (The Sound of Music) and from the 11th Korean Musical Awards (I Love You, You’re Perfect, Now Change).

Broadway Asia is the exclusive theatrical representative for the Rodgers & Hammerstein Theater Library in China, Hong Kong, Korea, Malaysia, the Philippines, Singapore, and Taiwan.
Select forthcoming productions include Asian tours of The Producers, Hairspray, Movin’ Out, West Side Story, The King and I, and The Wizard of Oz.

Simone Genatt - President/Executive Producer

Simone Genatt, President of Broadway Asia, is committed to presenting theatrical entertainment to cultures throughout the world; in the last five years, she has introduced performances in over 30 countries. A graduate of Stanford University and L’Universite de Nice, Ms. Genatt is the recipient of the Robert M. Golden Award for outstanding creative achievement in the theater. Prior to founding Broadway Asia, Ms. Genatt was the Apprentice to Gerald Schoenfeld, Chairman of the Shubert Organization, which owns the largest number of Broadway Theaters in New York.  She later worked with Roger Berlind, one of the most prolific independent producers on Broadway, with productions starring Glenn Close, Nicole Kidman, Richard Dreyfuss, Gene Hackman and Maggie Smith. She was the Managing Director of The Aspen Theater Company for several seasons and produced more than 8 shows per season for the Company.  Ms. Genatt speaks six languages, and has degrees in theater direction and production, sociolinguistics and musical theater. She is a member of the Broadway League of American Theaters and Producers.

Marc Routh - Chairman/Executive Producer

Marc Routh is one of the producers of SWEENEY TODD, HAIRSPRAY (Tony Award, Drama Desk Award, Drama Critics Circle, Drama League Award, Best Musical), THE PRODUCERS (Tony Award, Drama Desk Award, Drama Critics Circle, Drama League Award, Dora Award, Variety Critics Poll Award, Evening Standard Award, Helpmann Award, Best Musical) on Broadway and in the West End; and the current New York and touring productions of STOMP (Drama Desk Award and Obie Award for Unique Theatre Experience) off-Broadway.

His Broadway credits as producer include LITTLE SHOP OF HORRORS, SWING! (Tony Nomination for Best Musical), THE WEIR, THE SOUND OF MUSIC (Tony Nomination for Best Musical Revival) starring Richard Chamberlain, and FOREVER TANGO.

His Broadway credits as Associate Producer include SMOKEY JOE'S CAFE (Tony Nomination and Olivier Award Nominations for Best Musical), A FUNNY THING HAPPENED ON THE WAY TO THE FORUM (Tony Nomination for Best Musical Revival) starring first Nathan Lane and later Whoopi Goldberg, THE TRIUMPH OF LOVE starring Betty Buckley and F. Murray Abraham, and PENN & TELLER: THE REFRIGERATOR TOUR.

Producer credits include COOKIN’, MNEMONIC (Drama Desk and Lortel Award, Unique Theatrical Experience), TAP DOGS (Obie Award), Paul Rudnick's THE MOST FABULOUS STORY EVER TOLD, the revival of Charles Ludlum's THE MYSTERY OF IRMA VEP (Lortel Award for Best Revival) Israel Horovitz's play MY OLD LADY, and the THE WATER COOLERS off-Broadway, the North American concert tour of David Helfgott (subject of the award-winning film SHINE), and the tour and the Chicago productions of Frank McCourt's THE IRISH…AND HOW THEY GOT THAT WAY, the musical INSIDE OUT, and Spain's acclaimed group EL TRICICLE off-Broadway in THREE FOR ALL, as well as serving as Executive Producer of JEFFREY (Outer Critics Circle Award and Obie Award for Best Play) off-Broadway and in San Francisco, MARVIN'S ROOM by Scott McPherson (Outer Critics Circle Award and Drama Desk Award for Best Play) off-Broadway and at the Kennedy Center, and THREE WAYS HOME starring Mary McDonnell, S. Epatha Merkerson, and Malcolm Jamal-Warner.  West End Producer credits DOLLY WEST'S KITCHEN, THIS IS OUR YOUTH, OLEANNA, SIMPLY HEAVENLY, and IMMODESTY BLAISE AND WALTER’S BURLESQUE.

His credits as Associate Producer and General Manager include LATER LIFE, SONG OF SINGAPORE (Outer Critics Circle Award for Best Musical), LOVE LETTERS, DAS BARBECU, BUBBE MEISES, BUBBE STORIES, and PENN & TELLER ROT IN HELL.

General Management projects include the revival of THE ROCKY HORROR SHOW on Broadway, THE BOMB-ITTY OF ERRORS, the Alan Ayckbourn play COMMUNICATING DOORS, DEATH DEFYING ACTS by Woody Allen, Elaine May and David Mamet starring Linda Lavin and later Valerie Harper, Sherry Glaser's FAMILY SECRETS, WHAT'S WRONG WITH THIS PICTURE? by Donald Margulies on Broadway starring Faith Prince, GRANDCHILD OF KINGS, written and directed by Harold Prince, WILD MEN starring George Wendt, FRANKIE AND JOHNNY IN THE CLAIR DE LUNE starring Kathy Bates, and DRIVING MISS DAISY, TWIST in Philadelphia, and I GOT MERMAN in Tokyo.

Upcoming producing projects include a new musical based on the film LEAP OF FAITH.

He is a partner in Richard Frankel Productions, which was a producer of the Broadway and touring productions of ANGELS IN AMERICA, DAMN YANKEES and A COCKTAIL HOUR.

As co-founder for Broadway Asia with Simone Genatt, he has presented the North American tours of the VIETNAMESE WATER PUPPETS and COOKIN', as well as productions of STOMP, SWING! and SMOKEY JOE'S CAFÉ in Asia.

He is a partner in On the Road, a theatrical booking agency, Showtix, a Broadway group sales company, Broadway Inner Circle, a premium ticket company, and with his partners operates the Arts Theatre in London.

He is an Adjunct Professor for the Graduate Department of Theatre Studies for Brooklyn College where he has taught "Business Management for the Performing Arts" for the last ten years, has lectured at Columbia University, Youngstown State University, New York University and the University of North Carolina at Chapel Hill. He is the recipient of the Robert Whitehead Award as Outstanding Commercial Theatre Producer and is the current president of The League of Off-Broadway Theatres and Producers.

Maria Flotta

Maria Flotta has spent the past 15 years working in all facets of tour and production management. At Columbia Artists Management Inc., she worked with numerous domestic and international attractions touring throughout the US and Canada, including the debut national tour of STOMP, Tharp/Baryshnikov 92/93 tour, New York City Opera National Company and Alvin Ailey American Dance Theatre.

She later went on to create On The Road Booking for the Frankel/Routh/Viertel/Baruch Group, which represented The Sound of Music National Tour starring Richard Chamberlain, The Irish and How They Got That Way, La Tirana and Smokey Joe’s Café for European touring.

Joining Trawick Artists and Community Concerts as National Sales Director encompassed not only artist and tour representation for standard performing arts markets but working with a roster of over 80 artists and 12 sales representatives, oversaw the effort to bring the arts to over 200 communities across the United States.

Before joining Broadway Asia, she was general manager for a production in development titled, Closet Space and producer for both theatrical and corporate events in Boston and New York.

Staff

  • Simone Genatt - President/Executive Producer
  • Marc Routh - Chairman/Executive Producer
  • Richard Frankel - Board Director
  • Maria Flotta - Director of Tour Managment
  • Adam Gentle - International Licensing Manager
  • Jia Liu - Marketing Manager
  • Kirsten Rega - Executive Assistant
  • John Retsios - Production Coordinator
  • Katie Adams - Assistant to Marc Routh
  • Alec Walker - Design Consultant
  • Lawrence Anderson - Financial Consultant
  • Robert Fried[Fried and Kowgios] - Accountant
  • Patricia Crown - Legal Counsel