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Who are We?

Broadway International Group and Broadway Asia are among the largest production, management, and distribution companies of live entertainment throughout the global markets with focus in New York, London, Europe and Asia. Its founders, Simone Genatt and Marc Routh, are two of the most active commercial Broadway and West End producers. Over the last 25 years, theatrical productions by the Broadway International Group partners have performed in over 60 countries and garnered over 50 Tony, Olivier, Grammy Awards and many other global theatrical accolades through its many collaborations.

Select live entertainment productions and attractions include: An American in Paris, The Sound of Music, The Producers, Hairspray, Anastasia, Amelie, Legally Blonde, Stomp, The Great Comet, The King and I, Cinderella, West Side Story, 42nd Street, Rock of Ages, ICE AGE LIVE: A Mammoth Adventure, Immersive Great Gatsby, Immersive Doctor Who, Neverland, the Peter Pan Immersive, Fuerzabruta, COOKIN/NANTA, Murder Ballad, Tape Face, I Love You, You’re Perfect, Now Change, Little Shop of Horrors, In The Heights, Joseph and the Amazing Technicolor Dreamcoat, The Addams Family, Nice Work If You Can Get It, Movin’ Out, Swing!, Catch Me If You Can, Priscilla, Queen of the Desert, Jay Chou's THE SECRET, Manual Cinema, Brazil! Brazil!, China Goes Pop, SpongeBob SquarePants Live, Creature from the Black Lagoon, Vietnamese Water Puppets, Madagascar Live and many more.


Select forthcoming productions and attractions include: The Sound of Music International Tour, Immersive Great Gatsby in New York and multiple Asian territories, Anastasia and Beetlejuice in Japan, Marilyn Monroe Experience: the Global Tour, Limitless {AI} at Arts District in Brooklyn, and Journey, an immersive technology dining experience in New York.

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Simone Genatt

Executive Producer


SIMONE GENATT is the Chairperson and Co-Founder of Broadway International Group and
Broadway Asia Group. Over the last 20 years, she has been responsible for shows in over 60 countries on five continents including recent productions with Theatre du Chatelet; Warner Bros, Universal Theatrical Group, DreamWorks Animation, Rodgers & Hammerstein, Stage Entertainment, Baruch/Frankel/Viertel/Routh, Nederlander Worldwide, Resorts World, Shiki Theater Company, Toho Company, Umeda Group, Takarazuka, Poly Group, CPAA, CMC and Shanghai Media Group among many others.
Select international productions include many Tony Award-winning musicals and other live attraction entertainment productions:  An American In Paris; Amelie; Anastasia; The Sound of Music; Cinderella; The Producers; Hairspray; Rock of Ages; Legally Blonde; 42nd Street; Little Shop of Horrors; Murder Ballad; COOKIN’/NANTA; Stomp; China Goes Pop; Ice Age Live; I Got Merman; Fuerzabruta; Jay Chou’s THE SECRET; Immersive Great Gatsby and many others.
Simone is the recipient of the Robert M. Golden Award for outstanding achievement in Theater Direction from Stanford University. She was the Managing Director of The Aspen Theater Company, and during this time she co-founded and built the Aspen Art Park.  Early in her career on Broadway, she was Apprentice to Gerald Schoenfeld, former Chairman of the Shubert Organization, and then worked as a manager for Roger Berlind.  Simone is a founding member and Chairman Emeritus of Urban Arts Partnership, one the largest arts education companies in New York City. With a commitment to presenting live theatrical entertainment to cultures throughout the world, Simone Genatt remains focused on expanding the boundaries of entertainment and communication throughout the global markets.

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Marc Routh

Executive Producer


MARC ROUTH is one of the most prolific producers on Broadway and in his role as President of Broadway Asia, the premiere producing company for Broadway productions in Asia. His recent Broadway productions include Oklahoma! (Tony Award, Best Musical Revival), Angels In America (Tony Award, Best Play Revival) and The Band’s Visit (Tony Award, Best Musical). He is the producer of off-Broadway’s Stomp (Drama Desk Award and Obie Award for Unique Theatre Experience, Legend of Off-Broadway Award) and 54 Below, Broadway’s award-winning nightclub (MAC Board of Directors Award, Nightlife Award, June Briggs Award for Excellence in Destination Management, Concierge Choice Award for Nightlife).

He is a seven-time Tony Award winner for Oklahoma!,  Angels In America, The Band’s Visit, The Norman Conquests, Company, Hairspray, and The Producers.  His Tony nominations include An American In Paris, Leap of Faith, A Little Night Music, Gypsy, Sweeney Todd, Swing! and The Sound of Music.  Other Broadway productions include Amelie, Anastasia, The Parisian Woman, The Encounter, Young Frankenstein, Burn The Floor, A Catered Affair, Little Shop of Horrors, The Weir, Forever Tango, Legally Blonde, Love Letters, Smokey Joe’s Café, A Funny Thing Happened On The Way To The Forum, Triumph of Love, and Penn & Teller. London productions include Young Frankenstein, The Producers, Hairspray, Smokey Joe’s Café, Porgy and Bess, Flashdance, This Is Our Youth, Little Shop of Horrors, Simply Heavenly, Dolly West’s Kitchen, and Oleanna

He was a founding partner of On the Road, a theatrical booking agency, Broadway Inner Circle, a premium ticket agency, and Showtix, a Broadway group sales company that was acquired by Hollywood Media.

Marc is an Adjunct Professor of the Graduate Department of Theatre Studies at Brooklyn College. He is the recipient of the Robert Whitehead Award as Outstanding Commercial Theatre Producer, was inducted into the NYU Entrepreneurs Hall of Fame, and served as the president of The League of Off-Broadway Theatres and Producers for 8 years.  


Simone Genatt

Marc Routh

Jackie Newman

Rod Kaats

Joseph Longthorne     

Faye Oyang

Caissie Levy                      Emmanuelle Girard

Will Blumberg

Taeeun Yeo

Izzy Mercaldo

Max Robinson

Amy Tran

Lea Li

Caroline Knapp



Senior Vice President

Project Producer

Associate General Manager

Senior Manager, International Licensing & Touring

Finance Director

Manager, International Licensing & Touring

Executive Assistance to Simone Genatt


Management Assistant

Management Assistant

Management Assistant

Executive Assistant to Marc Routh

Production Assistant

Production Assistant

Website Consultant

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